Soft is the new hard / May 7, 2012

  • Lenor_fabric_softener_Elephant
  • Lenor_fabric_softener_Gorilla
  • Lenor_fabric_softener_Bear
  • Lenor_fabric_softener_Crocodile

We love simple though brilliant ideas. They’re the hardest ones to come up with. Especially when you have to deal with a limited budget and a client who has no other message than that their product will soften stuff up. The guys from Grey Lima chose to communicate this very child friendly. We only hope it won’t inspire kids to throw the kitty into the washing machine, expecting a new fluffy toy to come out.