Bike New York City / September 14, 2012

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New Yorkers have got to start cycling.
Burn some calories. And of course there’s the city’s congestion and pollution.
Luckily there’s a bike sharing program coming up and in order to stay ahead of the debate on this matter, Bike NYC launched a campaign in partnership with Transportation Alternatives, calling attention to cyclists in the city and supporting the growing bike movement. The ads where created by Mother.
The website provides information for bikers and offers discounts on bike related products such as haute réflecture.
We much appreciate the art direction and the salted copy in the ads.