At last; a refreshing commercial that handles a sensitive subject without getting too sentimental about it. Broadcasting station BNN decided to dedicate an evening filling programme about the intolerance of homosexuality in football culture, called FC Gay.
They approached Delight Agency to come up with a commercial for the KNVB (Royal Dutch Football Association) to implement in their campaign to raise awareness of the problem. So, we did. Because we do not tolerate intolerance – of any kind. We wanted demonstrate the absurdity of intolerance towards gay people in the football world and empower people to be as they are.
See for yourself if we succeeded.