ID&T – Choose Tap Water / May 3, 2014

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Water is easily taken for granted. You simply open up the tap and there it is; fresh ‘n clean. Or, when you’re easily bored, you can choose water from a variety of springs and different bottles and bubbles. The only thing we tend to overlook, is its polluting transportation and the growing amount of plastic waste floating around in our oceans. ID&T strives to offer fresh, filtered and free tap water at all their festivals and asked us to communicate this in an economic and understandable manner. We thought a simple, short animation would do the trick. Illustrations by Tim Boelaars and animated by David de Bruijne.