Worn wear – Patagonia / May 6, 2014

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Patagonia is one of the few brands that understands its reason for existence, which is clearly captured in their latest project; Worn Wear. It is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features interviews with Patagonia founder Yvon Chouinard. Worn Wear is an invitation to celebrate the stuff you already own. More stories to be foundĀ here.