Guidion is an innovative computer service company. Their Computer Buddies travel the Netherlands to solve computer problems. But what makes them unique is that they explain the cause and tell you the solution in a plain and understandable manner. We were asked to take a good look at Guidion's positioning and strategy, which resulted in some interesting insights. This opened up the way for the creative process, and resulted in a fresh new identity with matching pay-off and campaign. All in cooperation with Illustrator/Art Director Christian Borstlap of Part of a Bigger Plan and the creative team Hakan Coskunsoy & Andre Dammers. The strategy and positioning was done with the lovely Corinne Genestay.
Using the new brand identity and campaign, we got down to business and created print ads, radio ads, clothing, an interior make-over, car prints, website and summed it all up in Guidion's very own newspaper. In short, Guidion is one of those projects that reminds us why we love what we do. Take a look at what they have to offer at Guidion.nl