In case you've ever been to a lamp store, you know it sells lamps. Just like carpet stores are carpeted with carpets. But. If you're looking to add some serious character to your interior, say, by hanging a seven feet plane from your ceiling, it might be a good thing to first see if things fit together. Enter the Loft. This a temporary store decorated as an apartment where a carefully curated collection of design furniture, art and accessories culminate in one inspiring interior design experience. From the tables and chairs to the carpets on the floor and even the books on the bedside table – everything in the Loft is for sale. We co-created the concept, did the design and wrote the copy. The curation and styling of everything in the Loft was trusted in the incredibly talented hands of Playing Circle's Kassandra and Dominique ter Mors.