World Humanism Day / June 24, 2013

  • Schermafbeelding 2013-06-24 om 10.41.22
  • Schermafbeelding 2013-06-24 om 10.42.54
  • Schermafbeelding 2013-06-24 om 10.42.04
  • Schermafbeelding 2013-06-24 om 10.41.31

Everybody knows superheroes like Batman, Spiderman and Superman – they’ve got striking costumes and get to brag about their achievements in comic books and blockbuster movies. The real heroes however, often go unnoticed and rarely receive recognition. We’re talking about Humanitas’ volunteers who take time to help people in need and make meaningful contributions to other people’s lives. On World Humanism Day – June 21st – we wanted to give these superheroes the attention they deserve – and inspire others to discover their own hidden heroism. This project had to be conceived and executed within three weeks time. We came up with the Superhero sweaters, translated this into a concept for the short films and designed the website. The films were directed by Jonathan Elbers and produced by Umami Media.