So you’ve heard – Q-music / December 6, 2013

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According to this article in Marketing Tribune, Q-music has gained a significant share of the radio market over the last fifteen months (from 6,4 to 9,7 percent – a 53% growth). It is now amongst the top four radio market leaders and is heading for number one market leadership, which should be accomplished about next month. At last. About fifteen months ago, we started working on our first campaign for Q-music, which aimed to give the station a recognizable identity which communicated their brand values. We might have overdone it just a bit.