And it’s on. The search for the Sound – Het Geluid – is in full effect, baffling people every hour as the stakes are raised by incorrect descriptions. Although the game is simple as ever, the players become increasingly fanatic every year. So we had to gear the game up. Mattie & Wietze, helpful as they are, conduct a high speed chase on high altitude in order to discover what the Sound is. We upgraded Mattie & Wietze’s appearance, starting with their red suits and added some guts. We’ve never seen anyone hanging upside down from the top of a skyscraper as comfortable as Mattie. Held by his ankles. By Wietze. Directed by Marco Grandia.
Patagonia is one of the few brands that understands its reason for existence, which is clearly captured in their latest project; Worn Wear. It is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features interviews with Patagonia founder Yvon Chouinard. Worn Wear is an invitation to celebrate the stuff you already own. More stories to be found here.
In Syria, more than 6.5 million people have been displaced as a result of the civil war that has now raged for almost three years. Syrian winters can be severe, with temperatures well below zero, snow and biting wind. Many of the refugees stuck in tent camps had to leave their homes without packing winter clothes and many children suffer from the harsh conditions. To address this issue and to see if people would give a child some warmth, SOS Children’s Villages in Norway set up a shivering boy at a bus stop in the Oslo winter cold. So would you give your jacket? Of course you would – whether it’s at your bus stop or in a Syrian tent camp. Donate.
Directing duo US has done it again. Some time ago, we posted their work for Benga – a visualization of a track using vinyl records only. Now they have directed this TV ad for the Sunday Times, which pays tribute to six unique, culturally iconic images. Now what makes it special is that they’ve succeeded to recreate one after the other – in one shot. Uninterrupted and without faltering. You’ll have to see it to understand it. And after that, you should probably take a look at the making of. Enjoy.
According to this article in Marketing Tribune, Q-music has gained a significant share of the radio market over the last fifteen months (from 6,4 to 9,7 percent – a 53% growth). It is now amongst the top four radio market leaders and is heading for number one market leadership, which should be accomplished about next month. At last. About fifteen months ago, we started working on our first campaign for Q-music, which aimed to give the station a recognizable identity which communicated their brand values. We might have overdone it just a bit.
What we have here is a new Prada short film directed by Wes Anderson and Roman Coppola. The film delightfully pays homage to French New Wave love triangles (à la Truffaut’s Jules et Jim and Godard’s Bande à part) and stars French actress and model Léa Seydoux as a beauty pursued by a couple of fashionable gents who happen to be best friends. The filmmaking is exquisite, which perfectly suits the brand’s aesthetic. A charming, self-deprecating story, with no fewer than three explicit brand plugs—one for each of its mini acts. Well done. We’ve added a couple behind-the-scenes pictures for you to enjoy.
You know the feeling. You know the looks. You know deep down inside there are no more than three people who actually understand you. Maybe it’s a good idea to educate your friends on certain matters – the Groene Amsterdammer might just make the difference between an actual conversation and the common shrugs you get when asking about their opinion on – well, what not? Dawn teamed up with Johan Kramer and out came Dr. Strangelove. Nice film. Green magazine.
We love books. Big books, small books – but most of all; good books. Good Books is a great initiative that creates positive and enduring connections between commercial worlds and less advantaged communities. All their profits go directly to Oxfam to fund projects that provide clean water, sanitation, develop sustainable agriculture and create access to education. So that’s a good thing. We love this animation by McBess, which is one talented illustrator who loves boobs. Books & boobs – sometimes it’s just that simple.