advertising + film / November 6, 2012


So, what’s this? This is nice. This is about cycling. On bicycles. There is no better way from A to Z. Cycling keeps you in good health. Gets you some fresh air.
Keeps you in touch with nature. With the weather. The seasons. And with the flat cold rain straight in your face.
There are many good things to say about cycling. Albert Einstein did. ‘I thought of that while riding my bicycle’ – he said about the Theory of Relativity.
Quite a curious vehicle, the bike. Plus; its passenger is its engine. Anyway, people should bike more. And you don’t need one of these Canadian vélo’s.

advertising + design / October 1, 2012

Coca Cola FM Magazine Amplifier

Our work is about making people a bit happier and healthier.
Coca Cola as a brand does fine at the first bit, but we can’t agree with the latter.
We’ll just have to cut JWT Brazil some slack for this simple ingenuity for coca cola fm, since we’re busy with radio too. It’s a simple idea and it saves some energy – and that’s kind of cool.

advertising / September 14, 2012

Bike New York City

New Yorkers have got to start cycling.
Burn some calories. And of course there’s the city’s congestion and pollution.
Luckily there's a bike sharing program coming up and in order to stay ahead of the debate on this matter, Bike NYC launched a campaign in partnership with Transportation Alternatives, calling attention to cyclists in the city and supporting the growing bike movement. The ads where created by Mother.
The website provides information for bikers and offers discounts on bike related products such as haute réflecture.
We much appreciate the art direction and the salted copy in the ads.

advertising / May 25, 2012

The Meaning of Life

Try to be nice to people, avoid eating fat, read a good book every now and then, get some walking in, and try and live together in peace and harmony with people of all creeds and nations. It is the conclusion of Monty Python’s brilliant film The Meaning of Life. We agree.

advertising + photography / May 14, 2012

IWC by Peter Lindbergh

Every picture in this series makes you curious to see the next. You want to know the story. We especially appreciate the subtlety of the watches in the series.

On the other hand, with an all-star cast, a pile of cash and photographer Peter Lindbergh, you couldn’t expect the outcome to be any less – brilliant.

advertising + design / May 8, 2012
advertising / May 7, 2012

Soft is the new hard

We love simple though brilliant ideas. They're the hardest ones to come up with. Especially when you have to deal with a limited budget and a client who has no other message than that their product will soften stuff up. The guys from Grey Lima chose to communicate this very child friendly. We only hope it won't inspire kids to throw the kitty into the washing machine, expecting a new fluffy toy to come out.