And it’s on. The search for the Sound – Het Geluid – is in full effect, baffling people every hour as the stakes are raised by incorrect descriptions. Although the game is simple as ever, the players become increasingly fanatic every year. So we had to gear the game up. Mattie & Wietze, helpful as they are, conduct a high speed chase on high altitude in order to discover what the Sound is. We upgraded Mattie & Wietze’s appearance, starting with their red suits and added some guts. We’ve never seen anyone hanging upside down from the top of a skyscraper as comfortable as Mattie. Held by his ankles. By Wietze. Directed by Marco Grandia.
Water is easily taken for granted. You simply open up the tap and there it is; fresh ‘n clean. Or, when you’re easily bored, you can choose water from a variety of springs and different bottles and bubbles. The only thing we tend to overlook, is its polluting transportation and the growing amount of plastic waste floating around in our oceans. ID&T strives to offer fresh, filtered and free tap water at all their festivals and asked us to communicate this in an economic and understandable manner. We thought a simple, short animation would do the trick. Illustrations by Tim Boelaars and animated by David de Bruijne.
According to this article in Marketing Tribune, Q-music has gained a significant share of the radio market over the last fifteen months (from 6,4 to 9,7 percent – a 53% growth). It is now amongst the top four radio market leaders and is heading for number one market leadership, which should be accomplished about next month. At last. About fifteen months ago, we started working on our first campaign for Q-music, which aimed to give the station a recognizable identity which communicated their brand values. We might have overdone it just a bit.
Everybody knows superheroes like Batman, Spiderman and Superman – they’ve got striking costumes and get to brag about their achievements in comic books and blockbuster movies. The real heroes however, often go unnoticed and rarely receive recognition. We’re talking about Humanitas’ volunteers who take time to help people in need and make meaningful contributions to other people’s lives. On World Humanism Day – June 21st – we wanted to give these superheroes the attention they deserve – and inspire others to discover their own hidden heroism. read more
Another breakthrough: the UEFA Executive Committee has awarded the KNVB (Royal Dutch Football Association) with a Hattrick Award for its action plan ‘Football for everyone’. It was declared Best Social Project of 2012. The plan promotes gay acceptance in Dutch football and was initiated after a BNN tv show called ‘FC Gay’, which featured the kick-off of the campaign; our commercial ‘Homo? Boeit geen flikker’ (Gay? There’s nothing queer about it). The UEFA Hattrick awards are part of the broader Hattrick program in European football which aims to support the development of the sport and to bring ‘best practices’ to attention. Congratulations!